A Day After Continental Airlines Announced Its New Low Fares

question 37

Multiple Choice

A day after Continental Airlines announced its new low fares for the autumn on travel from New York (i.e., Newark and LaGuardia Airports) to selected cities in the U.S., Canada, the Caribbean and Latin America, USAir and American Airlines matched Continental's fares. USAir and American Airlines are using a _____ strategy.

• A) Value pricing
• B) Price signaling
• C) Demand-based pricing
• D) Going-rate pricing
• E) Price trimming

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Definitions:

Amygdala

A set of neurons located deep in the brain's medial temporal lobe, playing a key role in processing emotions such as fear and pleasure.

Parasympathetic Nervous System

Part of the autonomic nervous system responsible for regulating the body's unconscious actions and helps to conserve energy and restore the body to a calm and composed state.

PET Scan

A medical imaging technique that uses radioactive substances to visualize and measure metabolic processes in the body.

Sagittal

Referring to a plane that divides the body into right and left portions.