A Chiropractor Published a Newspaper Insert Ad That Contains Almost

question 60

Multiple Choice

A chiropractor published a newspaper insert ad that contains almost 1,000 words and described in detail how he has helped patients who have been diagnosed with rheumatoid arthritis and other debilitating diseases to the point where they no longer have to rely on medication and no longer need to have any assistance when walking. The use of this narrative is one way the chiropractor as a service provider can:

• A) Avoid having to educate customers
• B) Manage its service promises
• C) Encourage horizontal communications
• D) Avoid over-promising and under-delivering
• E) Manage its internal marketing communications

Identify the factors influencing location decisions for both service and manufacturing organizations.

Calculate the center of gravity for given locations to determine optimal facility placement.

Recognize the competitive advantages provided by strategic location decisions.

Discern the various location analysis techniques used by service organizations.

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Definitions:

Stimuli

External or internal events that elicit a physiological or psychological response.

Superstitious Behaviors

Actions linked to beliefs in supernatural causality, where an individual believes that a particular behavior will influence outcomes, irrespective of any logical connection.

Operant Conditioning

Operant conditioning is a learning process through which the strength of a behavior is modified by reinforcement or punishment.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired together; an unconditioned stimulus and a neutral stimulus, eventually causing the neutral stimulus to elicit the conditioned response alone.