Mike Leven Is the President and Co-Founder of US Franchise

question 5

Multiple Choice

Mike Leven is the president and co-founder of US Franchise Systems, one of the nation's fastest growing hotel companies. Its franchises include Microtel Inn & Suites, Hawthorne Suites and Best Inns and Suites. Which of the following is a problem US Franchise Systems is likely to experience with one of its franchisees?

• A) Channel conflict over objectives and performance
• B) Difficulty controlling quality and consistency across hotels
• C) Channel ambiguity
• D) Tension between control and empowerment
• E) All of the above

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Definitions:

Real GDP

A macroeconomic measure of the value of economic output adjusted for price changes (inflation or deflation), giving a more accurate depiction of an economy's size and growth rate.

Recessions

Periods of economic decline when real GDP falls for two consecutive quarters, indicating a significant reduction in economic activity across the economy.

Inflation Rate

A rate, described in percentages, indicating how prices for various goods and services are climbing, which in turn decreases the value of money.

GDP Deflator

A measure of the level of prices of all new, domestically produced, final goods and services in an economy, used to deflate or adjust the nominal GDP to real GDP.