Mike Leven Is the President and Co-Founder of US Franchise

question 5

Multiple Choice

Mike Leven is the president and co-founder of US Franchise Systems, one of the nation's fastest growing hotel companies. Its franchises include Microtel Inn & Suites, Hawthorne Suites and Best Inns and Suites. Which of the following is a problem US Franchise Systems is likely to experience with one of its franchisees?

• A) Channel conflict over objectives and performance
• B) Difficulty controlling quality and consistency across hotels
• C) Channel ambiguity
• D) Tension between control and empowerment
• E) All of the above

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Definitions:

Competitive Markets

Markets characterized by many buyers and sellers, where no single entity can control prices, and products are relatively homogeneous.

Occupational Differences

Variations in job types, responsibilities, and compensation across different professions or industries.

Muriel Niederle

An economist known for her research in experimental economics and market design.

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