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When Abu Went to Open a Bank Account at First

question 79

Multiple Choice

When Abu went to open a bank account at First National Bank, he was greeted by a friendly account representative who explained the different types of savings and checking accounts, as well as other banking services (e.g., ATM, direct deposit, credit cards and consumer loans) that were available. According to the services marketing triangle, the actions by the account representative are a form of _____ marketing.


Definitions:

Constructive Responses

Feedback or reactions that are meant to provide positive guidance and encourage improvement or development.

Rejection

The act of being dismissed or spurned by others, often leading to feelings of hurt or loneliness.

Bodily Effects

Physiological or physical impacts on the human body, which can result from various causes including stress, disease, or environmental factors.

Loneliness

A complex and usually unpleasant emotional response to isolation.

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