A Company That Was Involved in Event Planning Noted How

question 73

Multiple Choice

A company that was involved in event planning noted how many couples had a wedding catastrophe of some kind. As a result, it abandoned event planning and began offering wedding insurance to protect couples from financial losses due to weather emergencies, stolen wedding rings, damaged wedding dresses, etc. In terms of the service blueprint, the couple that decided to buy insurance to protect themselves if the guests at their reception got food poisoning is part of which section of the service blueprint?

• A) Customer actions
• B) Onstage contact employee actions
• C) Backstage contact employee actions
• D) Support processes
• E) Audience actions

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Definitions:

Marketing Promotions

Activities and strategies used to increase awareness, interest, and sales of products or services, including advertising, sales, and public relations efforts.

Job Satisfaction

Job satisfaction is the level of contentment employees feel about their work, which can impact their performance and organizational commitment.

Ethical Behavior

Conduct according to accepted principles of right or wrong, especially within a professional context, emphasizing honesty, fairness, and integrity.

Organizational Cultures

The shared values, beliefs, norms, and practices that shape the social and psychological environment of a business or institution.