Salespeople for College Texts Call on College Instructors to Sell

question 75

Multiple Choice

Salespeople for college texts call on college instructors to sell them on using a particular text for their classes. Improvements in efficiency have led some publishers to stop making sales calls altogether on smaller colleges. It is a much better use of the sales force's time to call on schools with large classes and big adoption rates. From the customer's point of view, this application of the profitability tier:

• A) Could be seen as demeaning
• B) Will not cause any problems
• C) Simply increases the importance of word-of-mouth communication
• D) Is not profitable
• E) Creates across-the-board customer enhancement

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Definitions:

Outstanding Stock

Shares of a company's stock that have been issued and are currently held by investors, excluding shares held by the company itself.

Building

A structure with a roof and walls, such as a house or factory, constructed as a place of business, residence, or for other uses.

Cash

Liquid assets held by a company or individual, used for transactions or as a reserve for future payments.

Consolidation

Consolidation is the process of combining the financial statements of a parent company and its subsidiaries into a single, comprehensive set of statements.