Moran Dry Cleaners Operates in a Medium-Sized Community

question 22

Multiple Choice

Moran Dry Cleaners operates in a medium-sized community. Its customers all live within a 20-mile radius of the cleaners. Moran provides its regular customers with several alternative pickup and delivery schedules rather than a single weekly pickup and delivery. It will pickup clothes in the morning and deliver them back clean in the afternoon if that is what a customer needs. Moran has found the increase in its total number of customers because of this service more than pays its additional operation expenses. This pickup and delivery system is an example of:

• A) Mass customization
• B) Mass marketing
• C) Niche marketing
• D) Focused marketing
• E) Transactional marketing

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Definitions:

Trademark Misappropriated

Unlawful use of another’s trademark or service mark without permission, leading to confusion or deception.

Company

A legal entity formed by a group of individuals to engage in and operate a business—commercial or industrial—enterprise.

Collective Mark

A trademark or service mark used by members of a collective group to identify the services or goods they provide with a certain level of quality or accuracy.

Certification Mark

A symbol, word, or phrase legally registered or established by use as representing a company or product's certification of quality, accuracy, or origin.