_____ Involves Identifying the Benefits and the Attributes That Customers

question 19

Multiple Choice

_____ involves identifying the benefits and the attributes that customers expect in a service.

• A) Complaint solicitation
• B) Requirements research
• C) A relationship survey
• D) A key client study
• E) A customer panel

---

Definitions:

Myelin-Covered Axons

Nerve fibers that are encased in myelin, a fatty substance that speeds up the transmission of nerve impulses.

Electrical Currents

The flow of electric charge through a conductor, typically measured in amperes, and a fundamental concept in electrical engineering and physics.

Brain Damage

Physical harm to the brain that impairs its functions, potentially resulting from injury, disease, or neurological disorders.

Occipital Lobes

The region of the brain located at the back of the skull, primarily responsible for visual processing.