Because Services Are Intangibles, Customers Do Not Need Evidence of Service

question 56

True/False

Because services are intangibles, customers do not need evidence of service in order to know they have been served.

Recognize social entrepreneurship as a means to address social problems through innovative solutions.

Understand strategies for managing diversity effectively to create an inclusive work environment.

Appreciate the significance of equitable treatment of employees in promoting diversity and inclusion.

Identify the role of diversity training and language education in enhancing organizational diversity.

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Definitions:

Brand Story

is a narrative that envelops the facts and feelings created by a brand to share its values, mission, and purpose, building a deeper connection with its audience.

Brand Assets

Elements that define a brand's identity and value, such as logos, trademarks, color schemes, and other distinctive features that differentiate it in the marketplace.

Brand Drive Marketing

A marketing strategy focused on building and leveraging the strength of the brand to promote products or services.

Low Attention

Describes a state or condition where there is minimal focus, awareness, or responsiveness to stimuli or tasks.