_____ Consists of Short-Term, Individual Factors That Make a Consumer

question 41

Multiple Choice

_____ consists of short-term, individual factors that make a consumer more aware of the need for service.

• A) Temporary service intensifiers
• B) Perceived service alternatives
• C) Customer self-perceived service roles
• D) Situational factors
• E) Experiential intensifiers

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Definitions:

Stanley Cup Riot

A public disturbance or riot that occurred in response to events related to the Stanley Cup, the championship trophy awarded annually in the National Hockey League.

Relative Deprivation Theory

A theory that individuals or groups assess their well-being based on comparisons with others, feeling deprived if they perceive themselves worse off.

Bureaucratization

The increase and imposition of complex administrative rules, procedures, and structures within an organization or society.

Structural Conduciveness

The extent to which social structures allow for, or facilitate, certain behaviors or developments.