Which of the Following Statements Regarding Consumer Information Search for Services

question 8

Multiple Choice

Which of the following statements regarding consumer information search for services is true?

• A) Consumers rely less on information from personal sources than from nonpersonal sources when evaluating services prior to purchase
• B) Consumers engage in less post-purchase evaluation and information seeking with services than with goods
• C) Consumers engage in less post-purchase evaluation than pre-purchase evaluation when selecting and consuming services
• D) Consumers perceive fewer risks when buying services than when buying goods
• E) Personal sources of information become more important as the complexity of the service being purchased increases

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