Consumers Are More Brand Loyal to Services Than to Goods

question 37

Multiple Choice

Consumers are more brand loyal to services than to goods because services have:

• A) Higher perceived risks
• B) Higher search costs
• C) Fewer substitutes available
• D) Higher initial monetary costs
• E) All of the above

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Definitions:

Norming Stage

is a phase in team development where members resolve conflicts, establish norms, and develop stronger bonds, leading to a more cohesive and efficient working group.

Team Development

The process through which a group of individuals grows to become a cohesive unit, optimizing collaboration, communication, and performance toward achieving shared goals.

Shared Rules

Commonly agreed upon guidelines or principles that members of a group or society follow to ensure order and efficiency.

Task Accomplishment

The successful completion or achievement of a specific task or objective, often within a set timeframe or set of criteria.