Lower Search Costs Are Typically Involved When Changing Brands of Services

question 65

True/False

Lower search costs are typically involved when changing brands of services than in changing brands of goods.

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Definitions:

Mental Images

are representations in a person's mind of the physical world outside of that person, which can include visual, auditory, or other sensory experiences.

Imagery

Mental pictures; a powerful aid to effortful processing, especially when combined with encoding.

Typewriter

A mechanical or electromechanical machine for writing characters similar to those produced by printer's movable type, typically by means of keys struck by the operator.

Inherent

Existing as a natural or essential part of something.