Which of the Following Is NOT a Source of Customer

question 71

Multiple Choice

Which of the following is NOT a source of customer expectations?

• A) Word-of-mouth communications
• B) Advertising
• C) Pricing
• D) Sales personnel
• E) Target market

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Definitions:

WACC

stands for Weighted Average Cost of Capital, which is a calculation of a firm's capital cost from all sources, including equity and debt, weighted accordingly.

Capital Asset Pricing Model

A model used to determine the theoretical rate of return of an asset, considering risk and the time value of money.

Cost of Equity

The return a firm theoretically pays to its equity investors, i.e., shareholders, to compensate for the risk they undertook by investing their capital.

WACC

Weighted Average Cost of Capital, a calculation that reflects the cost of a company to finance its assets through a mix of equity and debt.