Which of the Following Is a Marketing Implication That Results

question 46

Multiple Choice

Which of the following is a marketing implication that results from the heterogeneity of services?

• A) Services cannot be returned or resold
• B) Services cannot be patented
• C) Services cannot be inventoried
• D) Mass production of services is difficult
• E) All of the above are marketing implications resulting from the heterogeneity of services

---

Definitions:

Units of Production

A measure of output where production volume is quantified in terms of individual units produced.

Monthly Fixed Costs

Regular, unchanging expenses incurred by a business each month regardless of the level of production or sales, such as rent, salaries, and insurance premiums.

Allocated

The process of distributing resources or costs among various departments, products, or activities based on specific criteria.

Raw Materials

Raw materials are basic, unprocessed inputs used in the manufacturing process to produce finished goods.