On His Way to Work Today,Terry Saw a Billboard for a Physician's

question 6

Multiple Choice

On his way to work today,Terry saw a billboard for a physician's group that specialized in vascular surgery.In his local newspaper there was a full-page ad for a medical clinic that performed similar surgery.Then in his mail,he got a brochure from yet another medical clinic asking him if he wanted to get rid of ugly varicose veins.Which trend that influenced the development of services marketing concepts and strategies is illustrated here?

• A) The increasing importance of service industries to the U.S.and world economies
• B) The increase of government regulation of professional service industries
• C) The growth in database marketing
• D) Increased competition in professional services
• E) Professional firms are placing increased emphasis on providing services

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Definitions:

Verbal Offer

An offer made orally rather than in writing, which in some cases can still be legally binding depending on the circumstances.

Unconditional

Unconditional means without any limitations, conditions, or stipulations; it often refers to agreements, love, or support that is given freely and without reservations.

Suppliers

Companies or individuals that provide goods or services to another entity, typically as part of a supply chain.

Manufacturers

Organizations or individuals involved in producing finished products from raw materials on a large scale.