In Addition to the Elements of the Traditional Marketing Mix,the

question 33

Multiple Choice

In addition to the elements of the traditional marketing mix,the expanded mix for services includes:

• A) Positioning,personalization,and process
• B) People,physical evidence,and process
• C) Personalization,procurement,and people
• D) Profit,production,and psychology
• E) People,partnerships,and positioning

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Definitions:

White Space

The unmarked or empty areas in a document or web page layout, used to create visual breathing room and enhance readability.

Margin

The difference between the cost of a product or service and its selling price, expressed as a percentage of the selling price.

Design Elements

Design elements are the fundamental aspects or components used in visual designs, such as color, shape, texture, and space, to create aesthetically pleasing compositions.

Visually Appealing

Attractive and engaging to look upon, often through the use of colors, layout, and images.