Ruth Recently Visited a Day Care Center That Is Convenient

question 41

Multiple Choice

Ruth recently visited a day care center that is convenient to her work. Ruth is thinking of letting the day care workers care for her infant son while she is at work. The first thing Ruth noticed when she walked in the door of the facility was the smell of urine. There was a dead plant in the window. Three babies were crying and no one was paying them any attention. Other children that Ruth could see looked listless. In this example, Ruth experienced the negative side of the _____ element of the day care center's services marketing mix.

• A) Product
• B) Production
• C) Process
• D) Place
• E) Physical evidence

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Definitions:

Wheel Sets

Components consisting of a wheel and axle assembly used in various applications, notably in vehicles and machinery.

Variable Production Cost

Costs that vary in direct proportion to the level of production or volume of output.

Lost Contribution Margin

The amount of income forgone from not selling additional units, calculated as the unit selling price minus variable costs.

Home Security Division

A specialized unit of a company that focuses on producing and selling home security products and services.