A Service Provider Is Studying Other Services to See How

question 26

Short Answer

A service provider is studying other services to see how they achieve and maintain service quality. The service provider has looked at nurses, concierges, massage therapists and department store customer service representatives. With which element of the services marketing mix is the service provider concerned?

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Definitions:

Social Change

The transformation over time in the societal structures and cultural patterns through collective action or policies.

Revolutionary

Pertaining to or involved in bringing about a radical change in society or an existing system, often through dramatic means.

Reformist

An advocate for gradual and systematic changes within a system to improve it, without overturning the entire system.

Convergence Theory

The hypothesis that as societies develop, they begin to converge, or become more similar, in terms of social, economic, and technological aspects.