What Can Marketers Use to Attempt to Separate Consumers Based

question 108

Multiple Choice

What can marketers use to attempt to separate consumers based on identifying traits such as age or income?

• A) Demographic variables
• B) Geographic segmentation
• C) Product positioning
• D) Integrated marketing
• E) Demographic segmentation

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Definitions:

Anally Fixated

Anally fixated, a term derived from Freudian psychology, refers to an individual who is believed to have focused psychosexual development in the anal stage, leading to traits like obsessiveness, stinginess, or orderliness in adulthood.

Genital Stage

In psychoanalytic theory, the final stage of psychosexual development, typically beginning at puberty when sexual urges are once again awakened.

Mature Sexuality

Mature sexuality refers to expressing and experiencing sexual feelings and activities in a manner that is appropriate for one's age and stage of development.

Postpone Gratification

The ability to resist the temptation for an immediate reward and wait for a later reward.