Which of the Following Is the Combination of Traits Used

question 57

Multiple Choice

Which of the following is the combination of traits used to identify consumers and act as a common segmentation tool?

• A) Psychographic variables
• B) Behavioral variables
• C) Marketing variables
• D) Geo-demographic variables
• E) Primary variables

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Definitions:

Illusory Correlation

The perception of a relationship between two variables when no such relationship exists.

Psychological Variable

An element, feature, or factor that can be changed and can affect the outcome of psychological research or behavior.

Correlation Coefficients

Statistical measures that determine the degree to which two variables vary together or the strength of their relationship.

Predictions

Statements or claims made about future events, often based on patterns observed in past data or understanding of processes.