What Type of Utility Is Practiced by Those Companies Who

question 98

Multiple Choice

What type of utility is practiced by those companies who allow marketers to have a voice in product design and identifying features customers want?

• A) Time
• B) Possession
• C) Form utility
• D) Value
• E) Place

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Definitions:

Microcredit

Anti-poverty programs that lend small amounts of money to poor entrepreneurs.

Entrepreneurs

Individuals who create, organize, and manage a new business venture, taking on financial risks to do so.

Infrastructure

The basic physical and organizational structures needed for the operation of a society or enterprise, such as roads, bridges, water supply, and electric grids.

Communications Facilities

Infrastructure and equipment used for the transmission, emission, or reception of signs, signals, writing, images, sounds, or information of any nature by wire, radio, optical, or other electromagnetic systems.