When Selling Industrial Goods and Services,using Representatives Who Are Trained

question 29

Multiple Choice

When selling industrial goods and services,using representatives who are trained to understand the needs of each customer is a key component of

• A) advertising.
• B) personal selling.
• C) sales promotions.
• D) publicity.
• E) interactive marketing.

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Definitions:

Performance Rewards

A system or mechanism designed to provide compensation, recognition, or benefits to employees based on their job performance.

Fixed Costs

Expenses that do not change in proportion to the level of goods or services produced by a business.

Attitude Measurement

is the process of using various techniques and tools to evaluate and quantify individuals' attitudes towards objects, people, or ideas.

Social Context

The environmental and cultural factors that influence the behavior and attitudes of individuals or groups.