How Does Behavioral Segmentation Identify Target Markets

question 64

Multiple Choice

How does behavioral segmentation identify target markets?

• A) Behavioral variables
• B) Demographics
• C) Marketing research
• D) Geographics
• E) Psychographics

---

Definitions:

Interest Expense

The cost incurred by an entity for borrowed funds, payable over a specific period, typically shown on the income statement.

Income Taxes

Taxes levied by a government directly on income, both earned (salaries, wages) and unearned (dividends, interest).

Inventory Turnover

A ratio showing how many times a company's inventory is sold and replaced over a certain period of time, indicating the efficiency of inventory management.

Cost Of Goods Sold

The immediate expenses related to manufacturing products sold by a business, which encompass both materials and labor.