How Does Behavioral Segmentation Identify Target Markets

question 64

Multiple Choice

How does behavioral segmentation identify target markets?

• A) Behavioral variables
• B) Demographics
• C) Marketing research
• D) Geographics
• E) Psychographics

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Definitions:

Passive Interaction

A form of social engagement that occurs with minimal effort or direct involvement from one or more parties.

Meritocracy

A system in which success and advancement are based on individual ability and talent rather than on class privilege or wealth.

Institutional Racism

A form of racism that is embedded in the policies and practices of societal institutions, leading to discrimination against certain racial groups.

Social Institutions

The organized structures and mechanisms of social order and cooperation governing the behavior of a set of individuals within a given community.