Which of the Following Is the Combination of Traits Used

question 57

Multiple Choice

Which of the following is the combination of traits used to identify consumers and act as a common segmentation tool?

• A) Psychographic variables
• B) Behavioral variables
• C) Marketing variables
• D) Geo-demographic variables
• E) Primary variables

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Definitions:

Influence Attempt

An effort made by a person or group to affect or change someone else's opinions, behavior, or decisions.

Ingratiation

A psychological technique wherein an individual attempts to become more appealing to others through flattery or other forms of manipulation.

Personal Appeal

The characteristic of being likable or attractive based on personal qualities rather than external factors.

Institutionalization

The process through which certain practices or norms become established and accepted as a fundamental part of the organizational culture or social life.