What Is the Goal of Market Research

question 93

Multiple Choice

What is the goal of market research?

• A) To identify stakeholders and how to best meet their needs
• B) To gain goodwill with consumers by utilizing public relations
• C) To increase competitiveness by clarifying relationships that affect the marketing decisions
• D) To conduct studies on customer responses to the marketing mix
• E) To determine which research method will deliver the most effective results

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Definitions:

Farsightedness

A common vision condition, also known as hyperopia, where distant objects may be seen more clearly than objects that are near.

Nearsightedness

A common vision condition, also known as myopia, where close objects appear clearly, but distant ones do not, due to the shape of the eye.

Presbycusis

Age-related hearing loss, gradually occurring in individuals as they grow older.

Macular Degeneration

Macular degeneration is a medical condition affecting the macula (part of the retina) that leads to vision loss, most commonly in older adults, characterized by the deterioration of the central portion of the retina.