Which Type of Market Research Allows for an Electronic History

question 26

Multiple Choice

Which type of market research allows for an electronic history of consumers?

• A) Observation
• B) Primary research
• C) Surveys
• D) Focus groups
• E) Experimentation

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Definitions:

Exposure To Light

The condition of being subjected to light, which can affect various biological processes, including sleep cycles and mood.

Alpha Waves

Brainwaves detected by an EEG that represent a state of wakeful relaxation with closed eyes, typically with a frequency of 8-12 Hz.

Brain Waves

Patterns of electrical activity in the brain, measurable by electroencephalography (EEG), associated with different states of consciousness.

Hertz

The unit of frequency in the International System of Units (SI), defined as one cycle per second.