When Attempting to Market a Domestic Product in an International

question 40

Multiple Choice

When attempting to market a domestic product in an international market,what typically has to happen?

• A) The product must be priced higher because of currency exchange rates.
• B) The product must have major redesign work done.
• C) The home country distribution system must be retrained for the international market.
• D) The product must have an existing close competitor in the intended market.
• E) The advertising campaign must be consistent with those used in the home country.

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Definitions:

Humerus

The long bone in the upper arm that runs from the shoulder to the elbow.

Teres Major

A muscle in the upper arm, which helps in the rotation and adduction of the shoulder.

Supraspinatus

A muscle situated on the upper part of the back that assists in the abduction of the arm.

Abducts

Refers to the movement of a limb or other part away from the midline of the body or from another part.