How Does a Realistic Market Potential Estimate Affect Small Business

question 114

Multiple Choice

How does a realistic market potential estimate affect small business success?

• A) It allows small business owners to know how to modify a product for consumers.
• B) It allows small business owners to have a clear picture of their target segments.
• C) It allows for better use of social media based marketing efforts.
• D) It increases the ability to be flexible in pricing strategy.
• E) It provides a more accurate understanding of fixed and variable costs.

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