What Advantages Do Smaller Companies Have Over Larger Competitors When

question 64

Essay

What advantages do smaller companies have over larger competitors when it comes to the distribution aspect of the marketing mix?

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Definitions:

Drawer

The party that writes an order, or the person who writes a check.

Payee

The party that receives the benefit of an order (check, etc.).

Drawee

The party that must obey an order. In the context of banking, the drawee is the bank that must pay the funds ordered by a customer’s check.

Regulation E

A provision of the Electronic Fund Transfer Act that outlines rules for electronic payments, including transfers via ATM, debit card, and other direct transfers.