In Which of the Following Ways Is Product Development Different

question 63

Multiple Choice

In which of the following ways is product development different for services than for physical goods?

• A) Instead of gathering product ideas, the company goes immediately to the testing phase.
• B) Instead of screening ideas, the company tests all of them, since no prototype is needed.
• C) Instead of creating a prototype, the company develops a service process design.
• D) The business analysis step is not needed, since there are no production costs with services.
• E) The commercialization step is gradual for services, but rapid for physical goods.

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Definitions:

Simple Reasoning Tasks

Tasks that require basic logical thinking and problem-solving skills.

Search Time

The duration it takes to locate a specific item or piece of information among a collection of others.

Short-Term Memory

The component of the memory system that is involved in the temporary storage of information, typically holding information for seconds to minutes before it is either forgotten or transferred to long-term memory.

Serial Process

A method of processing information where tasks are performed one after another in a sequence.