Which of the Following BEST Characterizes the Difference Between the Roles

question 94

Multiple Choice

Which of the following BEST characterizes the difference between the roles of advertising and personal selling in the promotional mix of a firm?

• A) Advertising is, at its worst, very expensive with little return, whereas personal selling is also very expensive, at its worst, but with better returns.
• B) Advertising, at its best, targets a specific audience about a product, whereas personal selling, at its best, is always dependent on the clients that a seller has.
• C) Advertising involves public relations with the overall population of consumers, whereas personal selling involves personalized relationships with select individuals.
• D) Advertising is a relatively new method of promotion, whereas personal selling is the oldest method of promotion.
• E) Advertising is nonpersonal in its communication about a product, whereas personal selling is highly individualized.

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Definitions:

Antipsychotic Drugs

Medications used to treat psychiatric conditions by altering the chemistry of the brain, particularly for conditions such as schizophrenia and bipolar disorder.

Dopamine Receptors

Proteins located on the surface of certain cells, which dopamine binds to in order to exert its effects on mood, movement, and other functions.

Medical Model

A framework for understanding diseases and disorders by emphasizing biological factors and excluding psychological, environmental, and social influences.

Organic Causes

Refers to health problems or diseases that have a physical basis in the body, rather than being caused by mental or emotional factors.