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While the Ultimate Objective of Any Promotion Is to Increase

question 99

Essay

While the ultimate objective of any promotion is to increase sales,marketers may have other objectives.In particular,why would adding value to a product be seen as an important objective for a promotion team?


Definitions:

Objective Reality

The concept of an existence or truth that is independent of personal views, interpretations, or emotions.

Immanent Justice

The view that retribution for wrongdoing is a direct consequence of the wrongdoing.

Preoperational Period

A stage in Piaget's theory of cognitive development, where children (ages 2-7) begin to engage in symbolic play and struggle with logic.

Focus

Concentration on a particular task or subject.

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