You Make the Call-Situation 2

question 27

Essay

You Make the Call-Situation 2
Pansy Ellen Essman is a 42-year-old grandmother who is chairperson of a company that does $5 million in sales each year. Her company, Pansy Ellen Products, Inc., based in Atlanta, Georgia, grew out of a product idea that Essman had as she was bathing her squealing, squirming granddaughter in the bathroom tub. Her idea was to produce a sponge pillow that would cradle a child in the tub, thus freeing the caretaker's hands to clean the baby. From this initial product, the company expanded its product line to include nursery lamps, baby food organizers, strollers, and hook-on baby seats. Essman has seemingly managed her product mix risk well. However, she is concerned that other sources of business risk may have been ignored or slighted.

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Definitions:

Interest

A charge for borrowed money, generally a percentage of the amount borrowed or the enthusiasm for or attention dedicated to a particular subject or activity.

Energy Level

The degree of vitality or physical and mental stamina an individual has available for activities.

Concentration

The action or power of focusing one's attention or mental effort on a specific object or activity.

Outlining

Creating a general structure for a piece of writing, presentation, or project, highlighting its main points.