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You Make the Call-Situation 1
A small firm specializing in the sale and installation of swimming pools was profitable but devoted very little attention to management of its working capital. It had, for example, never prepared or used a cash budget. To be sure that money was available for payments as needed, the firm kept a minimum of $25,000 in a checking account. At times, this account grew larger; it totaled $43,000 at one time. The owner felt that this approach to cash management worked well for a small company because it eliminated all of the paperwork associated with cash budgeting. Moreover, it had enabled the firm to pay its bills in a timely manner.
Problem Solving
A strategy or process of finding solutions to complex or difficult issues.
Bounded Rationality
Making decisions within the constraints of limited information and alternatives.
Limited Information
A situation where decision-makers do not have access to all the data they need, often leading to decisions made under conditions of uncertainty.
Behavioural Decision Model
A framework used for understanding how people make decisions based on personal judgments, biases, and social influences.
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