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A small business owner wishes to persuade a highly qualified applicant (a business school graduate) to consider a position with his firm carefully, even though the applicant has also had offers from large corporations. The owner should most strongly emphasize the
Self-Knowledge
Awareness and understanding of one's own character, feelings, motives, and desires.
Self-Esteem
A person's personal assessment of their own significance or merit.
Working Self-Concept
Refers to the aspect of an individual’s self-concept that is presently active in thought and influences behaviors and attitudes in specific situations.
Self-Schema
A cognitive representation of oneself that organizes and guides the processing of self-related information.
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