Outside Sources That May Assist in Formulating and Carrying Out

question 71

Multiple Choice

Outside sources that may assist in formulating and carrying out promotional programs include

• A) marketing coaches.
• B) professional associations.
• C) the advertising media.
• D) trade representatives.

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Definitions:

Needs Meeting

The process or event where requirements or demands of individuals or groups are addressed and fulfilled.

Fragmentation

The process or state of breaking or being broken into small or separate parts, often leading to a lack of cohesion in areas such as policy or organization.

Coherent Policy

A policy that is logically consistent and well-organized, enabling clear understanding and implementation.

Consistent Services

The delivery of products or support by organizations in a uniform, reliable manner over time to meet customers' or clients' expectations.