Advertising Via the Internet Is Appealing Because This Medium

question 40

Multiple Choice

Advertising via the Internet is appealing because this medium

• A) has demonstrated that it is effective in attracting potential customers.
• B) offers an intense one-way transfer of information.
• C) is available 24 hours a day.
• D) is a reliable way of getting a firm's message out.

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Definitions:

Intense Fear

A powerful and overwhelming emotion caused by the perception of imminent danger, threat, or pain.

Dog Phobia

An intense, irrational fear of dogs, categorized under specific phobias that significantly impact a person's daily life.

Conditioned Response

A learned response to a previously neutral stimulus that becomes conditioned after being associated with an unconditioned stimulus in classical conditioning.

Advertisers

Individuals or companies that promote products, services, or ideas through various forms of media to influence consumer behavior.