Prospecting Is the Ongoing Search for New Customers

question 45

True/False

Prospecting is the ongoing search for new customers.

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Definitions:

Multiple Channel Distribution

The practice of using more than one sales and distribution channel to reach the customer with products or services.

Distribution Intensity

Distribution Intensity refers to the level of market coverage a product achieves, ranging from intensive (available widely) to selective or exclusive distribution strategies.

Internet

A global network that connects computers worldwide, facilitating communication, information exchange, and access to online resources.