Advertising Seeks to Sell by Informing,persuading,and Reminding Customers of the Existence

question 86

True/False

Advertising seeks to sell by informing,persuading,and reminding customers of the existence or superiority of a firm's product or service.

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Definitions:

Post-it Flag Pen

A writing tool that combines a traditional pen with a built-in dispenser of Post-it flags for marking and referencing documents.

3M

A multinational conglomerate known for its research and development, producing thousands of innovative products like Post-it Notes and Scotch tape.

Ultimate Consumer

The final buyer who purchases products or services for personal use, not for resale.

Organizational Buyer

Refers to entities such as companies, governments, and institutions that purchase goods and services for use in the production of other products and services or for resale.