Mini Makers, a Small Manufacturer of Action Figures, Is Formulating

question 87

Multiple Choice

Mini Makers, a small manufacturer of action figures, is formulating a budget for next year's promotional activities. The company decides to budget $50,000 for promotional expenses (an amount equal to its nearest competitor's allotment.) Mini Makers is using the ____ method of budgeting.

• A) spending as much as the competition
• B) what it will take to do the job
• C) percentage of sales
• D) what can be spared

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Definitions:

Id

In psychoanalysis, a part of the mind in which innate instinctive impulses and primary processes are manifest.

Ego

Part of the psyche that mediates between the conscious, the unconscious, and reality, operating based on the reality principle, according to Freudian theory.

Basic Traits

Fundamental personality characteristics that are relatively stable over time and across situations.

Personality

A unique combination of emotional, attitudinal, and behavioral response patterns of an individual, distinguishing one person from another.