Internet Advertising Is Already Facing an Obstacle Because

question 21

Multiple Choice

Internet advertising is already facing an obstacle because

• A) viewers are reluctant to respond to banner ad images that pass by so quickly.
• B) a viewer can install ad-blocking software on his or her computer.
• C) it lacks scale efficiencies, given that few companies are choosing to advertise on this medium.
• D) of legislation that is intended to restrict use of the Internet.

---

Definitions:

Autopsy

A post-mortem examination to discover the cause of death or the extent of disease.

Research Design

A structured plan that outlines how a study will be conducted to investigate a particular problem or hypothesis.

Quasi-Experiment

An empirical study that appears to involve some, but incomplete, experimental control (e.g., through nonrandom assignment of participants to conditions).

Clinical Interview

A research paradigm in which an investigator begins by asking participants a series of open-ended questions but follows up on the responses with specific questions that have been prepared in advance.