At Its Core, Successful Promotion Is All About Effective _____

question 82

Multiple Choice

At its core, successful promotion is all about effective _____.

• A) salesmanship
• B) communication
• C) publicity
• D) advertising

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Definitions:

Self-Serving Biases

Cognitive biases that lead to perceiving oneself in a favorable manner, often by attributing success to internal factors and failures to external factors.

Attributions

Explanations one gives for the causes of events, behaviors, and outcomes, often as internal (personal) or external (situational) factors.

Success

The achievement of a set goal, target, or objective.

Failure

The state or condition of not meeting a desirable or intended objective, often perceived as the opposite of success.