Examlex
Which of the following is not one of the three traditional categories of Promotion?
Symbolic Fitting In
The concept where individuals use brands or products as symbols to align themselves with specific social groups or statuses.
Functional Benefits
The practical or utilitarian advantages that a product or service offers to its users, distinct from emotional or psychological benefits.
Collective Identity
The shared sense of belonging to a group, defined by mutual interests, values, cultural practices, or viewpoints, contributing to the cohesion and solidarity among its members.
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