You Make the Call-Situation 3

question 58

Essay

You Make the Call-Situation 3
If people are willing to pay to have groceries delivered to their home, why not high-fashion clothing? This type of thinking is what led Claudine Gumbel and her husband, Brian, to develop Caravan, a boutique-on-wheels that brings the latest in high fashion to people all over New York City. Their mobile "caravan" is stocked with merchandise from the trendiest designers. "People like the convenience of a shop that comes to them," comments Brian. "If an area doesn't work, we move on," he adds. Plans are to expand into Los Angeles and Miami soon. Sales for the NYC Caravan were expected to top $700,000 in 2006. It appears that the Gumbels' business has been given the green light.
(Source: Karen Edwards, "Shop and Go," Entrepreneur, June 2006, p. 97.)

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Definitions:

Nonprofit Conduct

Behaviors and practices that are considered appropriate, ethical, and effective within nonprofit organizations, focusing on mission fulfillment and accountability.

Performance Measurement

The process of evaluating the efficiency and effectiveness of actions or outputs.

Achieving Mission

The process of executing strategies and actions to fulfill the core purpose and goals of an organization effectively.

Sarbanes-Oxley Act

A U.S. law enacted in 2002 to protect investors by improving the accuracy and reliability of corporate disclosures.