Gomez Is Pricing His Products at a Lower Than Normal

question 78

Multiple Choice

Gomez is pricing his products at a lower than normal, long-range market price in order to gain more rapid market acceptance. He is using a ____ strategy.

• A) variable pricing
• B) skimming price
• C) penetration pricing
• D) price lining

---

Definitions:

Influencing

The act or process of affecting the behavior, attitudes, or decision-making of others through persuasion or authority.

Powerlessness

A state of feeling unable to control or influence events or outcomes, often leading to frustration or resignation.

Job Enrichment

The process of making a job more rewarding, engaging, and satisfying by adding more meaningful tasks and duties.

Feedback

Information provided regarding aspects of one's performance or understanding, intended to afford insight and foster improvement.