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Auto Shine is introducing an improved version of its existing car wax targeted at luxury car owners. The firm has decided to leave the original product in the mix and aim the new product at the original target market. Auto Shine is employing a _____ product strategy.
Verbal Communication
The use of spoken or written words to convey messages, information, or emotions.
Interpersonal Skills
Attitudes, qualities, and abilities that influence the level of success and satisfaction achieved in interacting with other people.
Nonverbal Communication
The process of conveying a message without the use of words, through gestures, facial expressions, body language, and other forms of physical behavior.
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