A Small Firm Can Try to Increase Sales of an Existing

question 33

Multiple Choice

A small firm can try to increase sales of an existing product by all of the following except

• A) convincing nonusers in the market to become customers.
• B) persuading current customers to use more of the product.
• C) alerting current customers to new uses for the product.
• D) emphasizing diversification.

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Definitions:

Transportation Systems

The infrastructure and operations that facilitate the movement of people and goods from one location to another.

Rational Individual

This term describes an entity in economic models who makes decisions by logically assessing options to achieve the most favorable outcome according to their preferences and information.

Air Travel

The act of traveling from one place to another via an aircraft.

Minimum Value

The lowest possible amount, price, or level that something can reach.