Technologies Limited, a Small Producer of Closed-Circuit, Handheld Radio Communication

question 6

Multiple Choice

Technologies Limited, a small producer of closed-circuit, handheld radio communication devices marketed to contractors (walkie-talkies) , wants to expand. Using its knowledge of communication technologies, it developed a cellular-based phone system designed for contractors. Technologies Limited is employing a _____ product strategy.

• A) multiple products/one market
• B) multiple products/multiple markets
• C) modified product/one market
• D) modified product/multiple markets

---

Definitions:

Gene Cloning

DNA cloning to produce many identical copies of the same gene.

Ex Vivo Gene Therapy

A technique where cells are modified outside the body by introducing new genetic material, and then returned to the patient's body.

Huntington Disease

Autosomal dominant genetic disorder that affects the nervous system; results in a progressive loss of neurons in the brain.

Alzheimer Disease

Disease of the central nervous system (brain) that is characterized by an accumulation of beta amyloid protein and neurofibrillary tangles in the hippocampus and amygdala.