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Auto Shine is introducing an improved version of its existing car wax targeted at luxury car owners. The firm has decided to leave the original product in the mix and aim the new product at the original target market. Auto Shine is employing a _____ product strategy.
Ergonomically Appropriate
Describes tools, equipment, and working conditions that are designed to match the physical and cognitive abilities of workers, minimizing discomfort and the risk of injury.
Devil's Advocate
a person who expresses a contentious opinion in order to provoke debate or test the strength of the opposing arguments.
Corporate Board Meetings
Formal gatherings of the board of directors of a corporation to make decisions and discuss the strategic direction of the company.
Corporate Social Responsibility
The practice of businesses engaging in initiatives that benefit society, aiming to contribute positively to the environment, communities, and stakeholders.
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